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Free Digital Advertising Workshop for Retailers

Retail Digital Advertising Workshop Retail Ireland Skillnet

We are delighted to announce that we have partnered with IAB Ireland to host a Digital Advertising webinar on Tuesday 25th May from 10am – 12pm. To book your place on the workshop > Click here

The free two-hour webinar will bring together some of the leading minds in digital advertising to discuss practical strategies Irish retailers can implement to optimise their ecommerce, digital marketing, and customer experience touchpoints.

  • Where:  ZOOM Webinar hosted by IAB Ireland
  • When: Tuesday 25th May, 10am – 12noon
  • Who: Multiple team members from an organisation may attend
  • Cost: FREE
  • Duration: 2-Hour Workshop
Event Schedule
  • 10:00am – 10:10am: Opening Address: Arnold Dillon, Director, Retail Ireland
  • 10:10am – 10:20am: IAB Ireland welcome, overview of eCommerce opportunity and intro to webinar: Suzanne McElligott, CEO, IAB Ireland
  • 10:20am – 10:35am SEARCH: Learn how SEO can maximise traffic to your business and boost your ranking in your retail segment: Issy Chappel, Agency Development Manager, Ireland, Google Customer Solutions
  • 10:35am – 10: 50am DISPLAY: Boost awareness and visibility of your online retail offering with targeted Display advertising: Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland
  • 10:50am – 11.05am DIGITAL AUDIO: Learn about the latest digital advertising opportunity matching the impact of radio with the data and targeting of digital to localise your retail offerings: Rob Timony, Business Director, Audio XI
  • 11:05am – 11:20am VIDEO: Understand how video builds retail brands, helps to personalise your retail experience, showcase new products, share your staff expertise: Mark Corrigan, Commercial Director, Packed House
  • 11:20am – 11:35am CONTENT/NATIVE: Gain deeper engagement with online customers, engender trust in your retail business and build loyalty through content marketing: Mark Whyte, Director of Brand Partnerships, Reach PLC Ireland
  • 11:35am – 11:50am SOCIAL: Create a compelling customer journey, sell through social channels, amplify your customer service online: Meabh Connellan, Strategy Director, Dentsu Ireland
  • 11:50- 12:00 Questions and Close
Retail Digital Advertising Retail Ireland Skillnet
Issy Chappel – Google
Digital Advertising Retail Ireland Skillnet Webinar
Doug Farrell – DMG Media Ireland
Digital Advertising Retail Ireland Skillnet Webinar
Rob Timony
Digital Advertising Retail Ireland Skillnet Webinar
Mark Corrigan

 

 

 

 

 

 

Digital Advertising Retail Ireland Skillnet Webinar
Mark Whyte
Digital Advertising Retail Ireland Skillnet Webinar
Meabh Connellan
Digital Advertising Retail Ireland Skillnet Webinar
Arnold Dillon
Digital Advertising Retail Ireland Skillnet Webinar
Suzanne McElligott

 

 

 

 

 

The experts joining us on Tuesday 25th May are leaders in the use of Search, Display, Digital Audio, Content/Native, Video, and Social. During the event the speakers will tailor content specifically to the retail sector using relevant case studies providing practical actionable learnings for Irish retailers.  As digital is impacting every part of retail the webinar is ideal for people working in all areas of retail – marketing, sales, customer experience, managers, and owners. Multiple people from the same organisation are welcome to attend.

The growth of eCommerce experienced by Irish retailers over the last 15 months has been predicted and it will continue to grow as customers use online to research and purchase online. The European B2C eCommerce market will reach €1trillion in 2021.** As Irish retailers seek to hit the ground running with the lifting of  government restrictions the opportunity to drive retail growth through eCommerce has never been more powerful.

Growth in Ireland’s digital users and time being spent online

  • 91% of Irish households have access to the internet at home*
  • Over eight in every ten (81%) use the internet every day*
  • 99% used a conventional search engine in the past month*

The Digital Advertising workshop will help you understand different digital strategies which can be used to engage with customers online, grow your customer base, build customer loyalty, and help future proof your business model. To book your place, click here > https://us02web.zoom.us/webinar/register/WN_GqgnRaMMTKaka8MGFvtaOQ

For more information on the event, check out our website here> https://www.retailirelandskillnet.com/product/digital-advertising-workshop/

Retail Digital Advertising Workshop Retail Ireland Skillnet

 

Sources:

* Information Society Statistics – Households 2020 [CSO]

** IAB Europe

 

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