News and Insights
Free Digital Advertising Workshop for Retailers
- May 10, 2021
We are delighted to announce that we have partnered with IAB Ireland to host a Digital Advertising webinar on Tuesday 25th May from 10am – 12pm. To book your place on the workshop > Click here
The free two-hour webinar will bring together some of the leading minds in digital advertising to discuss practical strategies Irish retailers can implement to optimise their ecommerce, digital marketing, and customer experience touchpoints.
- Where: ZOOM Webinar hosted by IAB Ireland
- When: Tuesday 25th May, 10am – 12noon
- Who: Multiple team members from an organisation may attend
- Cost: FREE
- Duration: 2-Hour Workshop
Event Schedule
The experts joining us on Tuesday 25th May are leaders in the use of Search, Display, Digital Audio, Content/Native, Video, and Social. During the event the speakers will tailor content specifically to the retail sector using relevant case studies providing practical actionable learnings for Irish retailers. As digital is impacting every part of retail the webinar is ideal for people working in all areas of retail – marketing, sales, customer experience, managers, and owners. Multiple people from the same organisation are welcome to attend.
The growth of eCommerce experienced by Irish retailers over the last 15 months has been predicted and it will continue to grow as customers use online to research and purchase online. The European B2C eCommerce market will reach €1trillion in 2021.** As Irish retailers seek to hit the ground running with the lifting of government restrictions the opportunity to drive retail growth through eCommerce has never been more powerful.
Growth in Ireland’s digital users and time being spent online
- 91% of Irish households have access to the internet at home*
- Over eight in every ten (81%) use the internet every day*
- 99% used a conventional search engine in the past month*
The Digital Advertising workshop will help you understand different digital strategies which can be used to engage with customers online, grow your customer base, build customer loyalty, and help future proof your business model. To book your place, click here > https://us02web.zoom.us/webinar/register/WN_GqgnRaMMTKaka8MGFvtaOQ
For more information on the event, check out our website here> https://www.retailirelandskillnet.com/product/digital-advertising-workshop/
Sources:
* Information Society Statistics – Households 2020 [CSO]
** IAB Europe
