Watch Recordings – Retail Digital Bootcamps (April/May 2023)
Watch back the recordings of the two Retail Digital Bootcamps we hosted with Google, TikTok, DMG Media and Meta on 26th April and 3rd May 2023. Event was hosted in collaboration with IAB Ireland.
On 26th April and 3rd May 2023. we collaborated with IAB Ireland to host the Retail Digital Bootcamps. The Retail Digital Bootcamps reviewed everything from GA4, to shoppable advertising, to stand-out retail creative, and the latest tips on growing sales on social. The recordings from both bootcamps are available for viewing free of charge – simply complete the form below to gain access.
Boootcamp1Hosted on: Wednesday 26th April from 10am – 11am Everything you need to know about Google Analytics 4 and how to prepare for the switch from Universal Analytics. Plus hear from a TikTok expert on how to grow revenue through effective TikTok retail strategies.
Speakers:10:00am – Kate Mc Cleery – Google
- Understanding the move to Google Analytics 4 is Google’s next-generation measurement solution, and it is replacing Universal Analytics. Katie will explain how GA4 works, and useful analytics such as engagement rate, conversion rate, time on page and click through rate, and what retailers need to do to prepare
- Attracting Customers & Driving Sales on Social – Katie will give a practical guide to driving sales with practical tips on using TikTok and best practices for shoppable advertising.
Bootcamp 2Hosted On: Wednesday 3rd May 2023 10am -11am Stand-out creatives and tips on how to be seen in a crowded digital space. In addition, a Meta expert will review innovative strategies on how you can use platforms such as Facebook, Instagram to acquire new customers.
Speakers:10:00am – Doug Farrell, DMG Media
- Stand out Retail Creative that drives sales – Doug will share examples of retail creative that drives sales, working with local publishers.
- Growth in the Age of Control – Christina will explain how to acquire new customers on Meta in these uncertain economic times.