Maximising Digital Advertising Effectiveness Workshops – Watch Recordings
On the 12th October and 19th October 2023, we hosted two workshops to review strategies retailers can implement to get the most out of their digital advertising effectiveness over Black Friday, Christmas, and beyond. Speakers include Meta, Google, TikTok and Havas Media Ireland.
Amy Owens, Senior Industry Manager, Google
Amy will talk about Performance Max Campaigns and how this easy-to-use performance-driven platform can help retailers maximise their ad spend and connect with more customers. Amy will discuss ways retailers can get their products in front of tens of millions of potential customers from a single campaign.
Lauren Smith, Meta, Senior Account Manager, Fashion and Luxury
Lauren will discuss how retailers can capitalise on holidays and seasonal sales moments. Meta’s, Lauren Smith will share recommendations on how to make the most of Meta’s AI-powered business solutions like Advantage+ shopping, to win this Q4 and beyond.
Camila Franco Soler, UKI Sales Team Lead, TikTok
Camila from TikTok will share her expertise on how retailers can maximise brand awareness to ensure they stand out on TikTok to drive sales and revenue in Q4 and beyond.
Joan Hallinan, Media Experience Director, Havas Media Ireland
Joan will share her favourite tactics and tips that retailers can implement across a full digital media mix with the aim to drive sales and customer engagements over Black Friday and Christmas seasons.
DELIVERED IN PARTNERSHIP WITH IAB Ireland
- Clarifying your campaign objectives and KPIs.
- Understanding the data available to you so you can measure the success of your campaigns, and where necessary optimise in real time.
- Understanding the full digital mix and the strengths of each to achieve your objectives.
- Linking your campaign outcomes to sales and revenue.