Digital Mastery Workshop – 1st May 2024
Free to Attend Event: Gain tips from Google, Jellyfish, TIkTok, and Meta to take your digital marketing strategies to the next level - Wednesday 1st May 2024 at 10am
Speakers Include:
Seán Begley, Account Manager, Google
Understanding Customers and driving your business with GA4
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Seán will share the latest insights on using Google Analytics (GA4) to understand how customers find and engage with your business. Sharing how to attract customers and drive sales using Google tools.
Sophie Morgan-Short, Paid Social Director, Jellyfish
Automating your marketing efforts with AI
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Sophie will discuss the importance of data and AI tools in marketing decision-making for retailers. Sharing the benefits of using AI for e-commerce, and steps on how start and how to AI can help to drive sales.
Emily Flanagan, Account Manager SMB, UKI, TikTok
Working with Content Creators to Grow Sales
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Emily session will guide you how to best work with influencers and best practice for content creation that has the potential to grow sales.
Andy Weldon, Senior Account Manager – eCommerce, Meta
Seamless Social Commerce
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Andy will review how retailers can use social networks to help their customers explore and buy products seamlessly. He will share Meta product updates and how you can best drive sales, and interact with your customers via your social channels.
DELIVERED IN PARTNERSHIP WITH IAB Ireland
- Next Scheduled Training Date(s):
This workshop will be hosted live in collaboration with IAB Ireland via Zoom.
Wednesday 1st May 10am – 11:30am
To register click here: https://us02web.zoom.us/webinar/register/WN_DW8-W1wJTnSRqzPLLTjU4A#/registration
- Main Themes
This workshop has been designed with IAB Ireland to address topics retailers wanted to learn more about. The aim of the event is to help retailers unlock next-level digital marketing practices in their businesses. The speakers are all practitioners in the digital advertising sector and will provide an overview of the latest digital opportunities and innovations that can be adopted by your business to improve customer experiences and drive sales.
Presentation content will be tailored to the Retail sector using relevant case studies and will provide practical steps you can take to drive your business forward. This event is recorded an a recording will be available 48hours following the event.
- Duration
90 Minute
- Course Delivery
Online Live Webinar hosted on the 1st May 2024 at 10am
- Entry Requirements
This webinar is open to anyone who has an interest in digital advertising, marketing, ecommerce, and social media.
- Qualification
Not applicable
