How AI is Transforming Digital Advertising for Retailers – Watch Recording
On Wednesday, May 27th, 2026 we hosted the webinar: How AI is Transforming Digital Advertising for Retailers which was designed with IAB Ireland to explore the transformative impact of AI on the digital advertising landscape. Watch back the recordings now.
Mastering AI in Digital Advertising: A Roadmap for Irish Retailers
The retail landscape is shifting. From the way Irish consumers search for products to the algorithms behind every ad click, Artificial Intelligence is no longer a “future” tech, it is the current engine of growth. Is your retail business keeping pace? Join Retail Ireland Skillnet and our partners IAB Ireland for an intensive, practical webinar designed to demystify AI and show you exactly how to leverage it for measurable ROI.
Why This Webinar?
This isn’t just a high-level overview. We brought together industry practitioners and platform experts from leading IAB Ireland members including Google, Meta and TikTok to break down the “how-to” of AI-driven marketing. You will walk away with a clear understanding of the tools that are reshaping these platforms and how to optimise them for the Irish market.
Speakers:
Google: Cynthia Heywood-Beldon, Sales Manager and Stephen Drumm, Senior Product Lead
Meta: Katie Jones, Senior Strategic Account Manager
TikTok: Evgeniia Marchenko, Senior Account Manager, Beauty & Commerce
This session is tailored for the Irish retail ecosystem, specifically:
Retail Business Owners looking to future-proof their operations.
Marketing Managers & Teams seeking to optimise ad spend and creative workflows.
E-commerce Specialists focused on scaling digital growth through automation.
Stay Competitive. Stay Informed. AI is moving fast—don’t let your digital strategy fall behind. Secure your spot today to learn how to turn AI complexity into your retail advantage.
- Category: Digital Skills Selling
- Online
- 1 hr
- FREE
- N/A
- Topics Include
The New Search & Social: How AI is fundamentally changing customer discovery and behaviour.
Platform Deep-Dives: Insider updates on the latest AI innovations from Google, Meta, and TikTok.
The Retailer’s Toolkit: Practical tools and “quick wins” you can implement this week.
Case Studies in Success: Real-world examples of AI-powered strategies delivering results for retailers.
Competitive Edge: How to use AI-driven targeting to outperform larger competitors with smarter spending.
- Duration
- Course Delivery
- Entry Requirements
- Qualification