Free Workshop 10th April 2025 – Connecting & Building Customer Relationships Online
Join us Thursday 10th April for our free workshop, hosted by IAB Ireland, which will focus on tips for unlocking the Power of Digital Marketing for your retail business. In today’s competitive landscape, no retail business can thrive without a strong online presence. Connecting with your customers and building lasting relationships through digital marketing is no longer optional—it’s essential to stay ahead.
Stay ahead of the Competition with Digital Marketing. With the right strategy, you can effectively engage customers, influence purchasing decisions, and outperform your competitors. Join our exclusive workshop to discover how to personalise and optimise your retail digital marketing strategy. Don’t miss this opportunity to get tips on updating or transforming your retail marketing strategy and gaining a competitive edge.
Speakers Include:
James Kelly, Digital Business Director, Mindshare Ireland
Future-Proof Your Retail Business: Digital Advertising Strategies
Lorna Tighe, Senior Account Manager, UKI, Google
Using your data to power your digital strategy
Lauren Smith, Senior Strategic AM, Fashion and Luxury, Meta
How can AI add value to your digital marketing
Katey McElroy, Account Manager, TikTok Shop
Combining entertainment with Commerce
- Main Themes
A strategic digital marketing approach will:
- Boost sales and expand your market reach beyond Ireland.
- Strengthen your brand and improve key performance metrics.
- Enhance customer experience at every stage—from pre-purchase to post-purchase.
- Drive high-quality leads and conversions by reaching the right audience at the right time.
Key Topics & Presentations:
- Data-Driven Digital Strategy: Leveraging insights for smarter marketing decisions.
- AI in Digital Marketing: How artificial intelligence can drive engagement and ROI.
- TikTok & Social Commerce: Merging entertainment with shopping for maximum impact.
- Retail Media & Digital Opportunities: How retailers can capitalise on emerging trends.
‘Over nine in ten (94%) internet users were seeking information online or via email on goods or services in 2024.’
‘At an overall level, shopping online increased in 2024 – 85% of internet users purchased goods and/or services online in 2024, compared with 78% of internet users in the same period in 2023, an increase of seven percentage points.’
CSO Household Digital Consumer Behaviour 2024- Duration
- Course Delivery
- Entry Requirements
- Qualification
