Email Marketing Workshop

Prepare your employees to deal confidently with difficult interactions with the public whilst at work.
email
Email marketing is an essential tool for businesses to develop and enhance relationships with their customers, drive sales, and ultimately, boost their bottom line. However, amidst the current unpredictability and saturation of social media for businesses, it has become more challenging to stand out and attract customers.

This series of three workshops is specifically designed to assist individuals in expanding their email marketing activities within their business. Retailers can learn how to effectively leverage email marketing to reach their target audience and achieve their goals. By attending these workshops, retailers can gain practical strategies and insights to create engaging email campaigns that resonate with their customers and drive better results.

Session Themes
1st Session: Understanding Email Marketing Fundamentals
  • Introduction to Email Marketing
  •  Creating Compelling Email Content
  • Creating Customer Personas
  • Building an Email List
  • Email Marketing Analytics
2nd Session: Email Campaign Planning and Execution
  • Campaign Planning
  • Campaign Optimisation
  • Review email campaigns and optimisation
  • Review Email Providers
3rd Session: Advanced Email Marketing Strategies
  • Advanced Email Marketing Strategies
  • Email Deliverability
  • Segmentation and Personalisation
  •  Breakout session: Group activity to brainstorm and discuss segmentation and personalisation strategies.
  • Email automation
  • Technical set-up: SPF, DKIM and DMARC records.

 

COST:
€40 per session – Total 3 sessions: €120 Note: this workshop is sold as a block of three workshops. 
To Book:
For more information please get in touch with the team at Retail Ireland Skillnet on 074 9176853, email info@retailirelandskillnet.com or fill out the query form below.
3 x 2.5 Hour Workshops
Online Delivery
Retail Ireland Skillnet Workshop

Need more information about this workshop?

Complete the form below or contact the Retail Ireland Skillnet team directly at Tel: 074 9176853 or Email: info@retailirelandskillnet.com
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