Digital Marketing for Festive Sales Success Workshop – Watch Recording
On the 16th October 2024, we hosted the Digital Marketing for Festive Sales Success Workshop which was designed with IAB Ireland to explore ways to help your retail organisation stand out, connect with customers, promote your products and drive sales. Watch back the recordings now.

Watch the recording of the Digital Marketing for Festive Sales Success Workshop.
This workshop was recorded on the October 16th, 2024.
Speakers from Accenture Song, Meta, Droga5, and TikTok who will share the latest tools and strategies to help you maximize your digital performance this festive season and beyond.
Speakers Include:
Speakers Include:
Katey McElroy, Account Manager, TikTok
Katey shares practical insights on how you can make sure you are connecting with customers using TikTok throughout each stage of the purchase funnel. 50% of Irish population are using the platform so it is a platform that you need to leverage to get the best out of it. Gives lots of helpful tips on how creative content makes all the difference on the platform.
Gavin Byers, Head of Agency and Key Client Sales, Mediahuis
Gavin discusses partnering for success to deliver measurable impact this holiday season. Gavin provided key takeaways on how to use the Madiahuis platform to connect with customers.
Katie Jones, Senior Strategic Account Manager, Fashion & Luxury, Meta
Accelerate Holiday Momentum with Meta – Katie discussed driving holiday ‘24 momentum with Meta’s AI-powered business solutions and reviewed different seasonal insights and recommendations on things retailers need to consider. Katie reviewed key takeaways from 2023, and discussed new features are available in Meta. Using key moments to supercharge your engagement with customers.
SJ Lowes, Head of Digital & Social, Droga 5 and Chris Gaynor, Media & Marketing Performance Manger, Accenture Song
The Boomers Market – In an era dominated by discussions of millennials and Gen Z, the Boomer generation often finds itself overlooked. SJ and Chris demonstrate how there is a massive untapped potential. And there’s no better time to untap that potential than the holiday season. This session will provide inspiration into Boomer trends on social media and how to drive incremental sales through the grey pound for your holiday season planning.
- Category: Digital Skills Selling
- E-Learning
- 90 Minute Workshop
- FREE
- N/A
- Main Themes
Recording Format:
- Retail Ireland and IAB Ireland Welcome
- Katey McElroy, TikTok
- Gavin Byers, Mediahuis
- Katie Jones, Meta 15min
- Chris Gaynor, SJ Lowes Accenture Song and Droga5 DELIVERED IN PARTNERSHIP WITH IAB Ireland
- Duration
90 Minute
- Course Delivery
E-Learning – recording of Zoom Event
- Entry Requirements
N/A
- Qualification
Not applicable