Digital Advertising for Retailers Workshop Recording (May 2021)

This workshop has been designed specifically with retailers in mind. It will provide an overview of the latest digital opportunities and innovations and their role in respect of eCommerce, digital marketing, and customer experience.
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Presentation content is tailored to the retail sector using relevant case studies and provide practical actionable learnings for Irish retailers.

All presentations will incorporate
  • A practical understanding of the digital format, best practises, and key performance indicators for success.
  • An understanding of the top strengths of each format to drive eCommerce and to enhance customer experience.
  • Advice on digital campaign implementation skills to ensure retailers maximise return on investment across different digital activities. Through the use of retail campaign case studies, attendees will be introduced to low-cost opportunities and strategies to improve return-on-investment.
Key Outcomes for Retailers
  • A practical understanding of digital formats, best practices, and key performance indicators for success.
  • An understanding of the top strengths of each format to drive eCommerce and to enhance customer experience.
  • Advice on digital campaign implementation skills to ensure retailers maximise return on investment across different digital activities. Through the use of retail campaign case studies, attendees will be introduced to low-cost opportunities and strategies to improve return-on-investment.
  • The presenters are experts on each of the digital formats sharing learnings and insights from the IAB member base and the IAB global network.

For more information please get in touch with the team at Retail Ireland Skillnet on 074 9176853, email info@retailirelandskillnet.com or fill out the query form below.

Delivered in partnership with IAB Ireland

IAB Ireland is the trade association for the Irish online advertising industry. As a not-for-profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their businesses. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network is focused on 3 key work streams: authoritative research, educational/training events and promotion of industry-wide best practice.

Self-paced eLearning approx X minutes
100% online
Certified by Retail Ireland Skillnet

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